{"id":1538,"date":"2026-09-07T11:54:39","date_gmt":"2026-09-07T11:54:39","guid":{"rendered":"https:\/\/plyanalytics.com\/?post_type=news&p=1538"},"modified":"2026-09-15T12:25:06","modified_gmt":"2026-09-15T12:25:06","slug":"sales-analysis","status":"publish","type":"news","link":"https:\/\/plyanalytics.com\/en\/news\/sales-analysis\/","title":{"rendered":"PLY Business"},"content":{"rendered":"\n

Sales revenue is one of the key indicators of a company\u2019s performance, but monitoring revenue alone does not always provide the full picture. Sales may increase due to higher sales volumes or changes in prices, while higher revenue does not necessarily mean higher profit. Therefore, to understand sales performance, it is important to look not only at the final figures but also at the factors behind their changes.<\/p>\n\n\n\n

A new PLY Business<\/a> article explores how more detailed sales analysis can help businesses better understand their performance and the factors driving it. Sales can be analyzed by customers, products, product groups, sales managers, business units, or other dimensions relevant to a particular business. This makes it possible not only to identify overall sales growth or decline but also to determine which segments had the greatest impact on the results.<\/p>\n\n\n\n

It is also important to understand what lies behind changes in sales revenue. For example, revenue growth may be driven by higher sales volumes or an increase in the average selling price. At the same time, gross profit and margin should also be monitored \u2013 sales may increase while profitability declines due to rising costs, lower prices, or higher discounts.<\/p>\n\n\n\n

Interactive Power BI analytics makes it possible to move from an overall result to more detailed analysis and identify the specific reasons behind changes. If sales to a particular customer decline, it is possible to immediately analyze which products that customer purchased less of. Similarly, a specific product can be selected to determine which customers contributed most to the change in its sales. These insights help businesses not only monitor performance but also make informed business decisions.<\/p>\n\n\n\n

The article also discusses why sales analytics should be tailored to a company\u2019s specific business model and when it makes sense to automate sales and financial reporting.<\/p>\n\n\n\n

We invite you to read the full PLY Business<\/a> article \u2013 \u201cSales analysis \u2013 more than just tracking sales revenue\u201d<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sales analysis: how to evaluate performance?<\/p>\n","protected":false},"featured_media":1537,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"news-category":[39],"class_list":["post-1538","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-ply-business-en"],"acf":[],"yoast_head":"\nSales analysis: how to evaluate performance? - PLY<\/title>\n<meta name=\"description\" content=\"Learn how sales analysis helps identify the reasons behind performance changes, evaluate profitability, and make informed business decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/plyanalytics.com\/en\/news\/sales-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales analysis: how to evaluate performance? - PLY\" \/>\n<meta property=\"og:description\" content=\"Learn how sales analysis helps identify the reasons behind performance changes, evaluate profitability, and make informed business decisions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/plyanalytics.com\/en\/news\/sales-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"PLY\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-15T12:25:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/plyanalytics.com\/wp-content\/uploads\/2026\/09\/Pardavimu-analize.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/plyanalytics.com\/en\/news\/sales-analysis\/\",\"url\":\"https:\/\/plyanalytics.com\/en\/news\/sales-analysis\/\",\"name\":\"Sales analysis: how to evaluate performance? - PLY\",\"isPartOf\":{\"@id\":\"https:\/\/plyanalytics.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/plyanalytics.com\/en\/news\/sales-analysis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/plyanalytics.com\/en\/news\/sales-analysis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/plyanalytics.com\/wp-content\/uploads\/2026\/09\/Pardavimu-analize.png\",\"datePublished\":\"2026-09-07T11:54:39+00:00\",\"dateModified\":\"2026-09-15T12:25:06+00:00\",\"description\":\"Learn how sales analysis helps identify the reasons behind performance changes, evaluate profitability, and make informed business decisions.\",\"breadcrumb\":{\"@id\":\"https:\/\/plyanalytics.com\/en\/news\/sales-analysis\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/plyanalytics.com\/en\/news\/sales-analysis\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/plyanalytics.com\/en\/news\/sales-analysis\/#primaryimage\",\"url\":\"https:\/\/plyanalytics.com\/wp-content\/uploads\/2026\/09\/Pardavimu-analize.png\",\"contentUrl\":\"https:\/\/plyanalytics.com\/wp-content\/uploads\/2026\/09\/Pardavimu-analize.png\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/plyanalytics.com\/en\/news\/sales-analysis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/plyanalytics.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/plyanalytics.com\/en\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"PLY Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/plyanalytics.com\/en\/#website\",\"url\":\"https:\/\/plyanalytics.com\/en\/\",\"name\":\"PLY\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/plyanalytics.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sales analysis: how to evaluate performance? - PLY","description":"Learn how sales analysis helps identify the reasons behind performance changes, evaluate profitability, and make informed business decisions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/plyanalytics.com\/en\/news\/sales-analysis\/","og_locale":"en_US","og_type":"article","og_title":"Sales analysis: how to evaluate performance? - PLY","og_description":"Learn how sales analysis helps identify the reasons behind performance changes, evaluate profitability, and make informed business decisions.","og_url":"https:\/\/plyanalytics.com\/en\/news\/sales-analysis\/","og_site_name":"PLY","article_modified_time":"2026-09-15T12:25:06+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/plyanalytics.com\/wp-content\/uploads\/2026\/09\/Pardavimu-analize.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/plyanalytics.com\/en\/news\/sales-analysis\/","url":"https:\/\/plyanalytics.com\/en\/news\/sales-analysis\/","name":"Sales analysis: how to evaluate performance? - PLY","isPartOf":{"@id":"https:\/\/plyanalytics.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/plyanalytics.com\/en\/news\/sales-analysis\/#primaryimage"},"image":{"@id":"https:\/\/plyanalytics.com\/en\/news\/sales-analysis\/#primaryimage"},"thumbnailUrl":"https:\/\/plyanalytics.com\/wp-content\/uploads\/2026\/09\/Pardavimu-analize.png","datePublished":"2026-09-07T11:54:39+00:00","dateModified":"2026-09-15T12:25:06+00:00","description":"Learn how sales analysis helps identify the reasons behind performance changes, evaluate profitability, and make informed business decisions.","breadcrumb":{"@id":"https:\/\/plyanalytics.com\/en\/news\/sales-analysis\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/plyanalytics.com\/en\/news\/sales-analysis\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/plyanalytics.com\/en\/news\/sales-analysis\/#primaryimage","url":"https:\/\/plyanalytics.com\/wp-content\/uploads\/2026\/09\/Pardavimu-analize.png","contentUrl":"https:\/\/plyanalytics.com\/wp-content\/uploads\/2026\/09\/Pardavimu-analize.png","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/plyanalytics.com\/en\/news\/sales-analysis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/plyanalytics.com\/en\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/plyanalytics.com\/en\/news\/"},{"@type":"ListItem","position":3,"name":"PLY Business"}]},{"@type":"WebSite","@id":"https:\/\/plyanalytics.com\/en\/#website","url":"https:\/\/plyanalytics.com\/en\/","name":"PLY","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/plyanalytics.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/plyanalytics.com\/en\/wp-json\/wp\/v2\/news\/1538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/plyanalytics.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/plyanalytics.com\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/plyanalytics.com\/en\/wp-json\/wp\/v2\/media\/1537"}],"wp:attachment":[{"href":"https:\/\/plyanalytics.com\/en\/wp-json\/wp\/v2\/media?parent=1538"}],"wp:term":[{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/plyanalytics.com\/en\/wp-json\/wp\/v2\/news-category?post=1538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}