Who we are

PLY is a team of analysts with years of experience in data, finance, and product development. We build tools that make complex decisions easier — for investors, business owners, and analysts alike.

Turning data into decisions

In a world of increasing complexity, intuition alone is no longer enough. The best decisions are powered by clear, reliable insights derived from high-quality data analytics.

That’s why we combined our expertise in investing, corporate finance, and data analytics to build tools already used daily by thousands of investors, executives, and analysts. We believe everyone should have the ability to turn data into decisions—simply, quickly, and effectively.

What sets PLY apart

  • Expertise and experience

    Our products are powered by deep expertise and real-world experience.

  • Data analytics

    We believe critical decisions require both intuition and data-driven insights.

  • Tools that help

    We build tools that solve real problems in business and finance – nothing else.

  • Decisions that work

    We help make decisions backed by data – and proven by results.

Expertise behind the platform

PLY Analytics is built on deep domain expertise and long-standing experience across investment management, corporate finance, and data analytics. We know what drives effective decision-making – and we build tools to deliver it.

Founded by:

Vitalij Šostak

CEO, partner

Rokas Toomsalu

Head of sales, partner

Our story

  • 2026

    PLY Analytics combined four business areas: Business, Insights, Strategies and Markets.

  • 2025

    Launched PLY Strategies — making long-term investing simple and accessible to everyone.

  • 2024

    Open data became even more actionable for business decisions — we introduced PLY Insights.

  • 2023

    New PLY Analytics brand was created, rebranding Investelligently with additional features.

  • 2023

    Investelligently was awarded the ‘Platform of the Year’ recognition at the Nasdaq Awards.

  • 2021

    Released Investelligently platform – a data-rich tool for analyzing publicly listed companies.

  • 2018

    Introduced automated financial analytics services for business control using Power BI.

  • 2014

    Company founded. Our journey began with financial management and accounting services.

Free access for universities

We believe financial literacy and data skills should be accessible to the next generation of professionals. That’s why we offer free access to our platforms for universities and educational institutions. If you’re part of one — get in touch.

About us

PLY is a team of analysts with years of experience in data, finance, and product development. We build tools that make complex decisions easier — for investors, business owners, and analysts alike.

Let’s connect and explore how we can work together.

More About us

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