Competitor analysis using company data

When assessing a company’s performance, it is important to look beyond changes in its own revenue, profitability, or other metrics. A broader market and competitor context helps determine whether the company is truly growing at a strong pace, how its performance compares with similar market participants, and how the competitive landscape is changing.

A new PLY Insights article explores how company data can be used for competitor analysis. The process starts with defining the relevant market and assessing its overall trends before moving on to the performance of your own company and specific competitors.

Competitor analysis can include sales revenue and its growth, profitability, return on equity (ROE) or return on assets (ROA), employee numbers, average salaries, and other relevant metrics. Looking at several years of data makes it possible to see not only the current situation but also how the performance of different companies has changed over time.

Financial metrics can also be complemented by non-financial data. Depending on the industry, information on company vehicle fleets or public procurement can provide additional context on competitors’ scale of operations, resources, customers, and recent developments.

This broader perspective helps assess company performance more objectively and better understand its position within the competitive landscape.

Read the full PLY Insights article: “Competitor analysis: what does the data reveal about your competitors and your market position?”